Description: The fitness industry has evolved, and so have the MOSSA programs. Capitalize on this opportunity to increase participation by leveraging the athletic look and feel of the MOSSA branded group fitness programs. In RELaunch 2014 we discuss the essentials of brand repositioning and give practical tools for managing the relaunch at your facility.

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Education Resource: Originally included on the JAN14 Education Resources DVD for Group Active, Group Blast, Group Centergy, Group Core, Group Groove, Group Kick, Group Power, Group Ride, and R30.

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Video: 30 minutes