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Summary: Building healthy habits is a cornerstone strategy for recruiting new members, engaging current members, and retaining members longer. Gain insight into the psychological profile of the largest market for new members in the health and fitness industry. Research shows that group fitness is your most effective tool to teach members the healthy habit of working out at your facility. The BRAND Campaign includes powerful, ready-made resources for you to get more people moving in groups.

Topics in the White Paper:

• Prospect Profiles
• Building Healthy Habits
• The New Member Trifecta
• Ready-Made Advertising

Read Time: 7 minutes

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