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Summary: Build your membership base by creating a “culture of group.” Make your fitness facility known for having the highest quality group fitness programs, the most professional instructors, the most involved staff, and the most engaged members. Leverage your reputation for group fitness to successfully compete against low-price predators, boutique fitness studios, and specialty “box” gyms. The “IT’S A GROUP THING!” Campaign will help you increase group fitness participation, generate referrals, boost membership, and grow your business.

Topics in the White Paper:

• Build Your Own Culture of Group
• Beat the Boutiques
• Group Fitness Participation Percentage
• Social Media Engagement Tools

Read Time: 7 minutes

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